Case Study
Type: Regional Player
Location: Australia
Challenge: A medium size hotel group needed an advantage over its larger international competitors to differentiate itself in its primary market segments and gateway markets.
Solution: We reviewed and analyzed their need and where able to implemented a cultural change within the organization at both HQ level and operational level with our technology being the enabler.
Summary: We have streamlined distribution and implemented a system of gathering accurate information on the performance of each property allowing benchmarking via a real time performance matrix. The tools to measurable ROI while a sales and marketing campaign is in motion. The data-mining ability and real time communication to their loyalty base with the tools to mine a multitude of parameters has guaranteed their online success story.
Case Study
Type: Regional Player
Location: Spain
Challenge: Derby Hotels is a unique chain of 5-3 star properties Head Quartered in Spain. Being Catalonian they needed the ability to satisfy the domestic and growing global appetite in its local language. They also desired to create a unique experience on their web site creating a value proposition for their guests.
Solution: We worked with the staff and web designers to come up with the best practice to enable the Japanese and Chinese market segments to obtain rate parity and total language satisfaction across their entire range of global products. The solution encompassed everything from the value proposition & economic model to the fulfillment, and organizational design for the entire site.
Summary: The group still continues to be one of the few hotel companies that offer Double bite character solutions for its property guests. Their fully integrated product are adding value and capturing value market segments regaining what was lost to intermediaries.
Case Study
Type: Small Independent Property
Location: Spain
Challenge: Single individual property non-aligned with any marketing organisation watching its bottom line with a very lean operational structure. Needed a web strategy but didn't have the resources or skill set required.
Solution: The client turned to us for an entire solution based on a partnership proposal. This included the design, development and hosting of their website, the introduction of a search engine optimization program, an online booking engine and coaching on best business practices.
Summary: The properties online presence is now engaging return guests to book over the Internet and many third party site bookers are now converts. The cost of business has also fallen for the property, as the direct channel is now proven cheaper than guests booking over the phone.
Case Study
Type: Global Player
Location: Asia-USA
Challenge: One of Asia's leading hotel groups with its origins in Japan identified and realized that their growing market segments from China and Japan were paramount to their future client base. As a form of differentiation in the marketplace it was important for them to have a regional call to action via a language efficient system in place.
Solution: We worked with the staff and web designers to come up with the best business practice to enable the Japanese and Chinese market segments to obtain rate parity and total language satisfaction across their entire range of products on a global basis. The solution encompassed everything from the value proposition & economic model to the fulfillment, and organizational design for the entire site.
Summary: The Company still continues to be one of the few hotel groups that offer double bite character solutions for its property guests. The fully integrated product is adding value and capturing a market segment before being lost to intermediaries.
Case Study
Type: Government
Location: Southern Europe
Challenge: As the travel market evolved, the Government was seeking to maximize different strategies while at the same time having the ability to quantify and establish KPI' to meet their performance benchmarks. The most effective was a measurable call to action on advertising dollars spent bearing direct results in the form of ROI for its constituents.
Solution: A multilingual selling platform permitting 21 different bookable languages and 150 different currency options. Three major booking ability screens, with adaptable style sheets to suit the markets they where pursuing. The constituents have a total Greek operating system at both HQ level and at property level, ensuring maximum buy in from the properties. The added benefit was a pricing model that permitted the hotels to use the micro booking screens to drive incremental revenue to their existing sites with no third party branding.
Summary: The level of B2C continues to grow with three more regional governments now expanding into the same field with greater results. The level of knowledge and experience per implementation and roll out continues to compound, delivering and in every case exceeding, the client's expectations.
Case Study
Type: Regional Player
Location: Europe
Challenge: A unique chain of 4 and 5 star properties headquartered in Spain needed the ability to satisfy both a domestic, and growing global appetite in its local language and currency. They also had a desire to create a unique experience on their web site which offered a value proposition for their guests. It was also necessary for their administrators to have access to specific reporting and database mining tools with which to segment their market.
Solution: We were able to upload a new language within hours, thus enabling the complete Administration and Sales & Marketing systems in Catalan. By utilising our vast array of css style sheet functions and selling configurations, they were able to completely satisfy their market needs.
Summary: The chain is still enjoying exponential growth on a monthly basis.
Case Study
Type: Regional Player
Location: Australia
Challenge: A medium size hotel group needed to differentiate itself in its primary market segments and gateway markets to gain an advantage over its larger international competitors.
Solution: We reviewed and analysed their need and were able to implement a cultural change within the organization at both HQ level and operational level with our technology being the enabler.
Summary: We have streamlined distribution and implemented a system of gathering accurate information on the performance of each property. Benchmarking has also been introduced via a real time performance matrix which utilises tools to measure ROI while a sales and marketing campaign is in motion. Data-mining functionality allows real time communication to their loyalty base. It is the combination of these tools which explore and extract a multitude of parameters that has enhanced their online success story.
Case Study
Type: Regional Player
Location: Northern Europe
Challenge: A chain of mid-market properties seeking to minimise distribution costs as their ADR was relatively low.
Solution: Re-configured current structure and engineered a financial model that fitted within their budgetary constraints.
Summary: The chain continues to experience double digit growth with a large volume of their online inventory being sold through their own site thus reducing their cost to market indicators.
Case Study
Type: Regional Player
Location: Germany
Challenge: This German group predominately services local leisure and corporate markets. They needed to convey complex inclusive packages with dynamic content and pricing in varying formats while maintaining both German and international language components.
Solution: We were able to add value and satisfy this groups needs with our standard off-the-shelf product. Our delivery and implementation was less than 2 days from the signing of the agreement.
Summary: The evolvement of their needs and our ability to continue to add services to meet these needs is continuingly adding value to their customer relationships and keeping their site fresh.
Case Study
Type: Regional Player
Location: USA
Challenge: Small group of properties located in a dedicated tourist destination needed to have their entire inventory available to maximise sales and cross sell in the simplest format available.
Solution: A simple backend application for the yielding of rates with the ability, from a graphical perspective, to compete in creative ways for their clients business.
Summary: As the shopping experience is unique, the properties and consumers (in one view) can book the best available rates across the entire group in the specific area and property, without needing to go to a third party site.
Case Study
Type: Small Independent Property
Location: Asia Pacific
Challenge: Single individual property non-aligned with any marketing organisation watching its bottom line with a very lean operational structure. Needed a web strategy but didn't have the resources or skill set required.
Solution: The client turned to us for an entire solution based on a partnership proposal. This included the design, development and hosting of their website, the introduction of a search engine optimization program, an online booking engine and coaching on best business practices.
Summary: The properties online presence is now engaging return guests to book over the Internet and many third party site bookers are now converts. The cost of business has also fallen for the property, as the direct channel is now proven cheaper than guests booking over the phone.
Case Study
Type: Global Player
Location: USA
Challenge: Large Hotel group needed to have currency and language sets for its global offices and client base as well as being independent technologically and independent from its GDS and PMS. The ability to continue growing and being agnostic to third party systems.
Solution: Multilingual and currency applications for property levels and HQ. Differentiated selling styles for corporate and travel agents for different parts of the world with one inventory source with both simplified and complex structures for different quality starred properties.
Summary: The group continues expansion into Europe and Asia with its internet applications now catering for every market and hotel segment giving them a strategic edge in solutions and market options.
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